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What is normalator?

This is best described by an example.

Imagine all the people you know and consider the job title they each have; you may know a Registered Nurse, a Hospital Porter, a Paediatrician, a Teacher, a Head of Information Technology, a Database Engineer, a Road Cleanliness Operator. There are as many job titles as there are jobs in the world. Probably more.

  • Normalator2 allows you to fit each of these job titles into a classification or category you choose.

In marketing this is necessary to help us segment our market and in sales it is necessary to help identify people who might be receptive to our sales efforts.

Normalator2 facilitates the normalization of text field values within CSV files or via a direct connection to Eloqua. You can create reusable Services and Projects to group multiple Services into a convenient collection.

Nor-mal-ate [nawr-mah-leyt]
verb used with object​
  • General: to transform free text into one or more categories using keyword identification.
  • Database: to search a free text field in a record for one or more recognizable words and provide a normalized value for that record.
  • Marketing: to categorize job titles - or other contact information - into meaningful categories for segmentation.

Nor-mal-ator [nawr-mah-layter]
noun

  • General: something that normalates.
  • Database: a process that normalates free text fields for one or more records.
  • Marketing: an online service for segmenting contact data more effectively.effectively.​ ​

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